The Rise of Snus Among footballers

The Rise of Snus Among footballers

In recent years, an increasing number of football players have turned to snus, the smokeless tobacco product, as part of their routine. This growing trend is fueled by various factors, including the stimulating effects of nicotine, convenience, and the desire to maintain focus and performance on and off the field. In this blog post, we explore why football players are embracing snus and highlight a few notable players who have incorporated it into their routines.

Enhanced Focus and Performance:

One of the primary reasons football players are turning to snus is its potential to enhance focus and performance. Nicotine, the key component of snus, acts as a mild stimulant, providing players with increased alertness and concentration during training sessions and matches. The ability to maintain mental clarity and stay focused for extended periods is a valuable asset for athletes seeking a competitive edge.

Convenience and Discretion:

Compared to other forms of tobacco, snus offers convenience and discretion, making it an appealing choice for football players. Unlike traditional cigarettes or chewing tobacco, snus can be discreetly placed under the lip, allowing players to enjoy its effects without interrupting their training or gameplay. The absence of smoke and odor makes snus a practical option, particularly in settings where smoking is prohibited or frowned upon.

Notable Football Players Who Use Snus:

  1. Zlatan Ibrahimovic: The legendary Swedish striker Zlatan Ibrahimovic has openly admitted to being a snus user. He is known to prefer strong and flavorful varieties, often opting for classic Swedish snus brands.
  2. John Guidetti: Another Swedish footballer, John Guidetti, has also been vocal about his snus usage. He credits snus for helping him stay focused and maintain energy levels during matches.
  3. Marcus Berg: Swedish international and FC Krasnodar striker Marcus Berg has been spotted using snus during training sessions and warm-ups. He finds it beneficial for maintaining concentration on the pitch.

While these players' snus preferences may vary, they all share the common motivation of seeking improved focus and performance through nicotine stimulation.


The increasing popularity of snus among football players can be attributed to its potential benefits, such as enhanced focus, convenience, and discretion. As players strive to maximize their performance, they are exploring alternative options like snus to gain a competitive edge. It's important to note that individual preferences and choices regarding snus may vary, and it's always essential to adhere to local regulations and use tobacco products responsibly.

Please note: The use of tobacco products, including snus, should be approached responsibly and in accordance with local laws and regulations. It is crucial to consult with a healthcare professional before considering the use of any tobacco or nicotine products.